← Work Conceptual project · NOVA Estudio Creativo

Solana

Flowers with a warm heart. “A brand is born” series · 02.

Industry
Boutique flower studio
Location
Austin, Texas
Deliverables
Logo, seal and monogram, palette, typography, stationery, packaging and social media
Year
2026
Solana
The challenge

We imagined a Mexican florist opening her studio in Austin. She needed a brand that felt like a bouquet from home: warm, joyful and handmade, yet polished enough for events and local businesses.

Solana is a fictional brand created for our portfolio.

The idea

Two lands, one bouquet.

A wild-garden palette that brings together marigold from Mexico and lavender from Texas. A soft logo with a flower that is also a sun, plus a seal and a monogram for every little detail.

Palette
Lavender#DDCDF2
Pistachio#CDD484
Marigold#F09F6A
Coral#CE6760
Violet#6D5F9A
Typography
AaFrauncesLogo & headlines
AaDM SansBody text
The project

Solana

Solana · The concept
The concept
Solana · Logo system
Logo system
Solana · Color palette
Color palette
Solana · Typography
Typography
Solana · Graphic elements
Graphic elements
Solana · Stationery
Stationery
Solana · Packaging
Packaging
Solana · Social media
Social media
Solana · Instagram feed
Instagram feed
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NOVA · Estudio creativo

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