← Work Client · NOVA 360 package

Casa Numa

A curated space where fashion, home, accessories and style come together.

Industry
Curated concept store
Location
Irapuato, Mexico · Ships nationwide
Deliverables
Strategy, 24-page brand book, logo in 4 versions, social media, stationery and packaging
Year
2026
Casa Numa
The challenge

Casa Numa came to us with a first version of its brand book. It needed a strategy that said what makes it different, and a logo system that works everywhere: from Instagram to the seal on a package.

The idea

The everyday, elevated.

We defined its concept, ideal client and positioning. We refined the logo with a fine-line N, kept its warm palette and built a complete system: tone of voice, social media, stationery and packaging.

Palette
Black#171715
Gold#B99068
Taupe#8E7866
Beige#D9CCBC
Cream#EFE6DD
Typography
AaCormorant GaramondHeadlines
AaMontserratLogo & body
The project

Casa Numa

Casa Numa · Brand essence
Brand essence
Casa Numa · Logo and versions
Logo and versions
Casa Numa · Color versions
Color versions
Casa Numa · Color palette
Color palette
Casa Numa · Typography
Typography
Casa Numa · Social media
Social media
Casa Numa · Collection post
Collection post
Casa Numa · Product post
Product post
Casa Numa · Welcome post
Welcome post
Casa Numa · Stationery
Stationery
Casa Numa · Packaging
Packaging
Casa Numa · Brand book closing page
Brand book closing page
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NOVA · Estudio creativo

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