A smile without fear. “A brand is born” series · 03.
Many people don't skip the dentist because of money, but because of fear: the smell, the noise, the cold white light. We imagined a clinic that needed to look like the opposite of what everyone expects from a dentist.
Serena is a fictional brand created for our portfolio. Application images were created with AI.
A smile without fear.
We broke the cliché: no hospital blue, no tooth in the logo, no white coats. The symbol is an arch that is both a smile and an open door. Aqua, petrol and warm sand so walking in feels like coming home.
Tell us your idea and we'll turn it into a brand.