We wanted to show what happens when an everyday product stops being sold in a cellophane bag: the same cookies, but with a brand you recognize from across the room and that feels like a gift.
Mr. Cookie is a fictional brand created for our portfolio. Packaging photos were created with AI.
Same cookie. New brand.
A chunky logo where the second “o” is a bitten cookie, a bold palette of navy, bubblegum and mango, and two characters: Mr. Cookie, the cookie with attitude, and an arm that always steals one. It all lives in a drawer box that opens like a gift.
Tell us your idea and we'll turn it into a brand.